Your next customer is already out there. We build the GTM system that finds them.

Example play

Watch every company in your market, flag the ones that open their first sales role, and score them before anyone calls.

What got you here does not scale. We map every company that could buy from you, watch for the signs that one is ready, and hand your sales team who to call next, and why.

Book a call

30 minutes. If we cannot help, we say so on the call.

Example play

Watch every company in your market, flag the ones that open their first sales role, and score them before anyone calls.

Scored accounts

Week 3

Northgate Packaging Ltd

opened first SDR role

With closer

Harbor Components Inc.

new export line announced

With closer

Bluefield Plastics Co.

visited pricing twice

Queued

Summit Drivetrain LLC

switched CRM

Queued

Ashford Tooling Ltd

hiring in sales ops

Watching

Month one, in three moves. The first is just a conversation.

01
The audit
$gtm audit --root-cause
mapped: 3 plays, 1 working
root cause: no signal layer
target: quick win, week 2
Week one. We map the plays you already run, find the one that works, and name the constraint holding the rest back.
02
The quick win
Market table
Building your market table…
Cleaner lists, enrichment, signals, scores: fed into the play you already run.
Weeks two and three. The same play you already run, fed better data. Your closer gets the first scored batch inside the month.
03
The handoff
Northgate Packaging92sent
Harbor Components87sent
Bluefield Plastics81queued
Summit Drivetrain74queued
Week four. A report at two altitudes: the business result, then the plumbing under it. Plus the build plan for months two and three.

GTM engineering, in plain words. One system that watches your market and ranks who is ready to buy.

Golden Fox/en/machines2s
Gorgeous Otter/docs/install9s
Brave Stoat/16s
Lucky Heron/pricing23s
Vivid Crane/dashboard30s
Quiet Dormouse/integrations37s
Silent Ibis/44s
Misty Osprey/changelog51s
Signals
Job posts, tech changes, funding, site visits: we watch your market and score every move as it happens.
Pipeline in. Closing stays yours.
No closing calls
We stop at the handoff. Your closer takes the meeting, and the deals stay yours.
Signals on the map
Every account lights up when it moves: a visit, a hire, a launch, the moment the signal fires.
ClayMarket tableRunning
EnrichmentWaterfall coverageRunning
CRMScored handoffConnected
EmailWeekly reportSent
Your stack, run for you
Clay, enrichment waterfalls, your CRM: we run the tools so nobody in-house has to learn them.
3 new signals, 12 rescored.
Which accounts moved this week?
12 scored above 80. Top 5 are with your closer.
Answers, not dashboards
Ask what moved this week and get the number back, with the accounts behind it.
- Market table01
- Signals02
- Scoring03
- Outreach04
- Handoff05
Built 1:1, never a template
Every company's motion is different. We build yours from the root cause up, not from a playbook.

Everything below is the retainer. There is no add-on price list.

Market table
A live copy of your market: every company that could buy, enriched and kept current.
Enrichment waterfalls
Several data providers checked in sequence, so coverage never depends on one source.
Signal tracking
Hiring, tech changes, funding, site visits: the moments that say an account is ready.
Scoring
Fit and intent in one number, so your closer always knows who to call next.
Outreach plays
The right channel at the right moment, not more volume on a channel that is dead.
Scored handoff
Qualified accounts land where your closer already works: the CRM, the inbox, or a shared table.
Reports at two altitudes
What it means for the business first, then the plumbing underneath, so the work stays legible.
Orchestration
Shared context across systems that never talked to each other: CRM, inbox, enrichment, sheets.
One custom build
No template survives contact with your motion. Months two and three ship a system that is only yours.

A handful of clients. Each served like the only one.

The engagement

No tiers

Format: Monthly retainer
Horizon: Full system by month 3
Roster: A handful, by design
Build: 1:1, never shared
Closing: Yours, always

Custom systems take attention. We keep the roster small so every build gets the team that made the promise, not a junior copy of it.

Why a retainer works

You buy a working system and the person who runs it, for less than the true monthly cost of a junior hire. No recruiting, no ramp-up, no management.

The work stacks month over month: scored accounts in month one, the full system live by month three. Each week, a report shows you exactly what the money bought.

Book a call

Scoped on the call. First scored accounts in month one.

The questions worth asking. Answered before the call.

Two things. A system that watches your market and ranks the companies ready to buy from you. And the person who runs it every week. The output is a short list for your closer: who to call, and why. The outcome is more deals from the same team.

GTM stands for go-to-market: how a company finds and wins customers. GTM engineering is the practice of removing, with technology, the constraints that stop a company from growing as fast as it could. Companies rarely stall for lack of ideas. They stall on blockers: bad data, manual lists, systems that do not talk to each other. We remove the blockers.

No. We generate and score pipeline, then hand it to your closer. We never join sales calls. The deals, and the relationships, stay yours.

Three things. A play you already ran, measurably better fed. A first batch of scored accounts with your closer. And a concrete build plan for the bigger system that ships in months two and three.

Everyone crowds around SaaS. Manufacturing, industrial and family-run firms barely see this kind of work. When everyone runs the same plays on the same market, the plays stop working. We go where they still work.

Even better. Month one feeds the play you already run with better data: cleaner lists, signals, scores. We do not tear down what works.

Clay at the core, plus enrichment providers, your CRM and your email stack. You do not need to buy or learn any of it. Running the tools is our job.

A monthly retainer, scoped on the call. As a reference point: less than the true monthly cost of a junior hire, with no recruiting, no ramp-up and no management. Plan for three months. Month one proves the data, months two and three build your system.

You need one person on your side who can close: a founder or a salesperson. Without one, our pipeline dies on arrival. And if the offer changes every month, scoring has nothing stable to score.

Know which account to call next, and why. By month one.

Book a call

30 minutes. No deck.

Your next customer is already out there. We build the GTM system that finds them.

Month one, in three moves. The first is just a conversation.

The audit

The quick win

Market table

The handoff

Top accounts

GTM engineering, in plain words. One system that watches your market and ranks who is ready to buy.

Everything below is the retainer. There is no add-on price list.

A handful of clients. Each served like the only one.

The questions worth asking. Answered before the call.

Know which account to call next, and why. By month one.